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On Digital Marketing

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Being in digital marketing for the last 10 years, I get a lot of queries from fresh graduates on how to start their career in this domain. This post is for them. This is how I think about digital marketing.  The first step is to understand that digital marketing is not a radically new discipline but an extension of traditional marketing. The goal of marketing is to connect the sellers with the buyers and provide value to the buyer whilst making a profit for the seller. There are two major differences in traditional marketing(TM) and digital marketing(DM). 1. Reach 2. ROI With digital you can reach only a small % of the overall population as not everyone is on digital mediums viz. online, mobile & social networks.  For e.g. internet penetration in India is only 26%. So, if your Target Audience is digital only then can you expect to reach them via DM. To reach others you will need to use the traditional channels such as radio or TV. Measuring ROI is much simpler in d
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The Final Man

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Vast barren peaks brought magnificence to the arid landscape. A stream still flowed somewhere close, but nature's patience had carved out a different path for it; a path no longer visible, even from this height. The Parrot flew over this landscape, assimilating its grandeur. It was spring but winter's remnants could still be seen on the peaks. The Parrot had never flown at this height, he had never seen nature stretching its arms so freely.  As the Parrot flew over the snow capped mountains he noticed a strange set of peaks; lower than the rest, not even a hint of vegetation on them. As he flew closer to the peaks he noticed a crevice. On closer inspection the crevice turned out to be an opening to a cave. The Parrot hadn't seen a cave earlier, elders told stories about them, he knew he should stay away from them. But then he hadn't flown at this height either. The wind made it tough to stay in balance, but the view from this height more than compensated for the eff
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On Thinking Right

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  “ Most people would rather die than think and many of them do!” BERTRAND RUSSELL After a long time, I had an amazing discussion with a close friend. It is interesting how the pandemic has shifted our attention from the trivia of on-demand entertainment and moved it to things that matter most. For me, a stimulating conversation matters most. A conversation where both parties present opposing point of views and have the courage, humility, and open-mindedness to change or at least think from others ‘point of view’. I have always believed in the power of Douglas Adams’ most powerful weapon in the Universe – a point of view gun. So many conflicts can be resolved by momentarily giving up our own POV and having a bit of empathy for the other side. A conversation that allows you to learn and grow is always the right kind of conversation. The only thing that is better than this kind of conversation is if it happens without anyone raising their voice. This was not a problem for me as ours
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