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Few thoughts on New York Times article

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Brilliant article in New York times today: From 'End of History' Author, a Look at the Beginning and Middle Key points I found interesting : Institutions are the rules that coordinate social behavior. Without taking human behavior in account you misunderstand the nature of political institutions. Such behavior especially the faculty for creating rules are the basis for social institutions, even though the content of institutions is supplied by culture.   My take: This at a wider level relates to the three most important institutions in the 21 st   century; Religion, Financial system & Democracy. Same principle can be applied to the evolution of language.     Societies are not trapped by their past nor are they free in any given generation to remake themselves. Building institutions is as difficult as changing them. Poor countries remain poor because of the absence of a strong law.   My take: Even though we continue to criticize our system, what we must underst
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Notes on – Demo conference

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Source: Meet Google's human search engine for innovation and www.demo.com There are several levels when we see companies: As partners – can they build applications on our platform & make the platform more valuable. Business development or licensing type of deal Acquisition Ventures – Find companies to invest in The sweet spot is mobile, location based services, social & e-commerce. " IBM, Digital, Sun, Apollo and Microsoft had their time. Now cloud based systems like Google, Facebook & others will have their time. It's a natural progression of business. Microsoft had a hell of run for 30 years. They're still a very powerful company. Very profitable, growing very well. So I wouldn't say they're going to go down; I would say the market has moved. " I think Kinect is a game changer and probably the most important hardware innovation of the decade. " Tablets are for consumption not for creation . " Agree but not entirely tr
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On Digital Marketing

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Being in digital marketing for the last 10 years, I get a lot of queries from fresh graduates on how to start their career in this domain. This post is for them. This is how I think about digital marketing.  The first step is to understand that digital marketing is not a radically new discipline but an extension of traditional marketing. The goal of marketing is to connect the sellers with the buyers and provide value to the buyer whilst making a profit for the seller. There are two major differences in traditional marketing(TM) and digital marketing(DM). 1. Reach 2. ROI With digital you can reach only a small % of the overall population as not everyone is on digital mediums viz. online, mobile & social networks.  For e.g. internet penetration in India is only 26%. So, if your Target Audience is digital only then can you expect to reach them via DM. To reach others you will need to use the traditional channels such as radio or TV. Measuring ROI is much simpler in d
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