Vast barren peaks brought magnificence to the arid landscape. A stream still flowed somewhere close, but nature's patience had carved out a different path for it; a path no longer visible, even from this height. The Parrot flew over this landscape, assimilating its grandeur. It was spring but winter's remnants could still be seen on the peaks. The Parrot had never flown at this height, he had never seen nature stretching its arms so freely. As the Parrot flew over the snow capped mountains he noticed a strange set of peaks; lower than the rest, not even a hint of vegetation on them. As he flew closer to the peaks he noticed a crevice. On closer inspection the crevice turned out to be an opening to a cave. The Parrot hadn't seen a cave earlier, elders told stories about them, he knew he should stay away from them. But then he hadn't flown at this height either. The wind made it tough to stay in balance, but the view from this height more than compensated for the eff
Being in digital marketing for the last 10 years, I get a lot of queries from fresh graduates on how to start their career in this domain. This post is for them. This is how I think about digital marketing. The first step is to understand that digital marketing is not a radically new discipline but an extension of traditional marketing. The goal of marketing is to connect the sellers with the buyers and provide value to the buyer whilst making a profit for the seller. There are two major differences in traditional marketing(TM) and digital marketing(DM). 1. Reach 2. ROI With digital you can reach only a small % of the overall population as not everyone is on digital mediums viz. online, mobile & social networks. For e.g. internet penetration in India is only 26%. So, if your Target Audience is digital only then can you expect to reach them via DM. To reach others you will need to use the traditional channels such as radio or TV. Measuring ROI is much simpler in d
When you travel , travel for yourself not for others. Living the moment will never be the same as capturing it to relive it later. Do you want to relive the moment when you were taking the picture? There are no retakes in life, everything happens just once and then something else happens. This is what makes life exciting. Think about it. No one will remember your checkins , your selfies, your travel pics, your quotes, your shares, your likes and even your opinions. Not even for a week. So who are you capturing it for? And why are you capturing it. Do you want people to see how beautiful your life is or how beautiful you are? Do you want people to acknowledge you? Do you want to feel special, loved, accepted? You already are! Have you forgotten it? Or did you miss it? Did you miss it because you were taking a picture? Think about it. Or do you just want to be remembered? Remembered by whom and remembered for what?