Mastering Full Funnel Optimization: Simple Tips using Google Ads, Facebook Ads, and Email Marketing

Full funnel optimization of ad campaigns is a process of improving the effectiveness of advertising campaigns across all stages of the customer journey, from initial awareness to final conversion. Advertisers aim to maximize the return on investment (ROI) by identifying and addressing the gaps and inefficiencies in the customer journey. In this blog post, we will discuss how to optimize ad campaigns using leading ad platforms such as Google Ads and Facebook Ads. We will also cover the techniques for customer retention and upselling. 1. Define your goals and target audience Before starting any ad campaign, it's essential to define your goals and target audience. Your goals should align with your business objectives, such as generating leads, increasing website traffic, or boosting sales. Knowing your target audience will help you tailor your ad content and targeting options to reach the right people. 2. Use Google Ads for Awareness Stage Google Ads is one of the most popular adverti

How to Setup Amazon Shopping ads in 2023

 Amazon Shopping Ads are a powerful tool for businesses looking to increase their sales on the platform. These sponsored ads appear at the top of search results and on product detail pages, making them highly visible to shoppers. In this blog post, we'll discuss how to run Amazon Shopping Ads, best practices for optimizing them, and strategies for generating more sales from them. First, let's talk about how to set up Amazon Shopping Ads. To do this, you'll need to be enrolled in the Amazon Brand Registry, which is a program that allows you to protect and promote your brand on Amazon. Once you're enrolled, you can create ads through the Amazon Advertising Console. When creating your ads, it's important to choose the right keywords to target. This will help ensure that your ads are seen by shoppers who are looking for products like yours. You can use the Amazon Keyword Planner to find relevant keywords, or you can use tools like Keywords Everywhere or Ahrefs to resear


  There are so many different techniques to meditate and I enjoy exploring them all. I am yet to be able to enjoy app-based meditations, but I love Thich Nhat Hanh's breathing techniques . These guided meditations are especially helpful after a long walk or a workout when your focus needs to be diverted from action to the present moment. India is the birthplace of meditation. The Bhagavad Gita, written over 5000 years ago, describes a simple way to meditate in the form of third eye meditation so you can connect with your true self. The spiritual giant Paramhansa Yogananda introduced meditation to the west in the early 20th century. Yogananda's Third eye and Om meditations remain among the most powerful and basic forms of meditation available today. Other spiritual leaders such as Maharishi Mahesh Yogi introduced Transcendental Meditation where you meditate by chanting a mantra, Eknath Eswaran's Passage Meditation also follows a similar concept. In passage meditation, yo

How To Save Early Spends on Data Analysis by Using Basic Rules of Thumb

How often have you faced a business problem that made you say, “I wish I could crunch numbers or create those fancy data models that are the  philosopher’s stone of problem-solving ?” I have asked myself this question many times. Not only that, but I have also gone down the long road of learning advanced excel & basic SQL to attack the beast. But how many times have I taken out the big guns? Not many times. After multiple failures to become an analysis ninja I came to an overpowering realization – there were two important differences between problems that were solved well vs. the ones that were never solved – I had spent most of the time  framing the problem. I had cracked the core of the solution within a week to 10 days. Most problems that were taking longer than 10 days to solve were stuck and needed a fresh start. That’s when I  realized  what Einstein meant in his famous quote,  “If I had an hour to solve a problem and my life depended on it, I would u

On Thinking Right

  “ Most people would rather die than think and many of them do!” BERTRAND RUSSELL After a long time, I had an amazing discussion with a close friend. It is interesting how the pandemic has shifted our attention from the trivia of on-demand entertainment and moved it to things that matter most. For me, a stimulating conversation matters most. A conversation where both parties present opposing point of views and have the courage, humility, and open-mindedness to change or at least think from others ‘point of view’. I have always believed in the power of Douglas Adams’ most powerful weapon in the Universe – a point of view gun. So many conflicts can be resolved by momentarily giving up our own POV and having a bit of empathy for the other side. A conversation that allows you to learn and grow is always the right kind of conversation. The only thing that is better than this kind of conversation is if it happens without anyone raising their voice. This was not a problem for me as ours

Think about it

When you travel , travel for yourself not for others. Living the moment will never be the same as capturing it to relive it later. Do you want to relive the moment when you were taking the picture? There are no retakes in life, everything happens just once and then something else happens. This is what makes life exciting. Think about it. No one will remember your checkins , your selfies, your travel pics, your quotes, your shares, your likes and even your opinions. Not even for a week.  So who are you capturing it for? And why are you capturing it. Do you want people to see how beautiful your life is or how beautiful you are? Do you want people to acknowledge you? Do you want to feel special, loved, accepted? You already are! Have you forgotten it? Or did you miss it? Did you miss it because you were taking a picture? Think about it. Or do you just want to be remembered? Remembered by whom and remembered for what?

A 'word' makes a world of difference

Adding a simple word to the famous poem "I Met a genius" by Charles Bukowski makes it ... well it makes it majestic .. read on  Charles Bukowski I Met A Genius I met a genius on the train today about 6 years old, he sat beside me and as the train  ran down along the coast we came to the ocean and then he looked at me and said, it's not pretty. it's profound it was the first time I'd  realized  that. Sometimes a simple word makes a world of difference! And changes the theme of the poem. Where once it was nihilist and lonely it's brighter and hopeful now.