On Digital Marketing

Being in digital marketing for the last 10 years, I get a lot of queries from fresh graduates on how to start their career in this domain. This post is for them.

This is how I think about digital marketing. 

The first step is to understand that digital marketing is not a radically new discipline but an extension of traditional marketing. The goal of marketing is to connect the sellers with the buyers and provide value to the buyer whilst making a profit for the seller. There are two major differences in traditional marketing(TM) and digital marketing(DM).
1. Reach
2. ROI
With digital you can reach only a small % of the overall population as not everyone is on digital mediums viz. online, mobile & social networks.  For e.g. internet penetration in India is only 26%. So, if your Target Audience is digital only then can you expect to reach them via DM. To reach others you will need to use the traditional channels such as radio or TV.
Measuring ROI is much simpler in digital when compared to TM. For every channel you get a standard set of marketing metrics that cover three aspects - visibility or reach, engagement and conversion.

This gives us four possible career paths in digital:
1. Reaching the target audience
2. Engaging the target audience
3. Converting the engaged to customers
4. Measuring the performance of each of the above activities

So if you are interested in reaching, SEO & online advertising i.e. google adwords, Facebook ads, banner ads, LinkedIn ads etc. is what you should get into.

If you are interested in engaging the target audience, community management and content marketing is what you should get into.

If you are interested in converting the engaged customer email marketing , content marketing (again!) is the name of the game.

If you are interested in measuring the performance of all activities campaign analytics or web analytics should be your chosen path.

It is possible to start your career with either of these disciplines and then as per your learning and exposure you can advance to others. Once you've had hands on experience in each domain you can move on to digital strategy.

DM is a brilliant domain and it is very exciting. There are lots of new channels and awesome metrics especially around mobile that will make DM the core of all marketing programs across verticals and consumer segments in the future.

Good Luck!


Digital Marketing is a new trending thing in the market. Amazing information on digital marketing. Visit Digital Marketing for more details.
Elfkr LLC said…
In this era, Digital marketing is the essential part of the business because it is very helpful for improving your business presence worldwide. your article is very informative and interesting. If anyone seeking for the best Marketing Agencies In Abu Dhabi, Elfkr is the best choice.
yogesh kumar said…
This concept is a good way to enhance knowledge. I like it and help me to development very well. Thank you for this brief explanation and very nice information. Well, got good knowledge.
WordPress development company in Chennai
Webxeros said…
Digital marketing is the promotion of your product or brand via online or digital channels such as social media platforms. If you are looking for the best digital marketing company in India, Then Visit: Webxeros Solutions
jessica said…
Your good knowledge and kindness in playing with all the pieces were
very useful. I don’t know what I would have done if I had not
encountered such a step like this.
Digtal Marketing

Popular Posts