My Five Golden Rules for writing Captivating Social Media Posts & Discussions

1. Understand your audience – Who are you talking to you? Why should the person listen to you? How would your conversation be if you were talking to that person face 2 face?
2. Dig deep into the subject matter (at least 3 whys deep) to understand what is being communicated and why.
3. Avoid superlatives
4. Maintain a casual tone
5. Avoid redundant & clichéd statement such as Today, it is always, it’s been known, we all know etc.