Growth & Performance Marketing Leader  ·  Toronto, Canada

I build revenue systems,
not just campaigns.

17 years bridging brand, demand, and customer experience across SaaS, eCommerce, and education — combining storytelling, analytics, and automation to deliver growth with precision.

$6M+ Annual Revenue Attributed
4–5× Consistent ROAS
$1.2M+ Annual Ad Budget
17 Yrs Across 4 Continents
See Selected Work Hire Me
Devesh Tiwari — Growth & Performance Marketing Leader
Devesh Tiwari
Growth & Performance Marketing Leader  ·  Toronto, Canada
Experience across
We Know Training WSI Antuit Analytics Borderless Access Assetz Property And X Equals
Core Expertise

Three things I do at an executive level.

01

Revenue-First Performance Marketing

I don't optimise for clicks. I architect full-funnel paid systems — Google, Meta, LinkedIn, DV360, programmatic — built around cost-per-acquisition and return on ad spend. Every channel connected to revenue, not vanity metrics.

Google AdsMetaDV360LinkedInMicrosoft AdvertisingAttribution
02

Growth Architecture & AI-Enabled SEO

I design scalable organic and content systems — deploying AI-driven SEO workflows that cut execution costs by 70% while achieving Page-1 rankings. Growth built to compound, not campaigns that expire when budget runs out.

AI SEO Workflowsn8nGPT-4 AgentsSearch AtlasaHrefsAEO/GEO
03

Martech, Operations & Executive Reporting

I've negotiated enterprise martech contracts 50% below market, built cross-functional KPI dashboards connecting marketing spend to board-level decisions, and led distributed teams across four continents. Strategy that scales because the infrastructure supports it.

Funnel.ioLooker StudioHubSpotSalesforceGA4Team Leadership
Selected Work

Three recent projects.
Direct revenue impact.

Specific client names withheld at NDA discretion. All metrics are verified and from current role.

01
Revenue Attribution & Marketing Data Infrastructure
Multi-Brand eCommerce Portfolio
The Situation
  • $20K/month in ad spend across multiple brands with no reliable measurement
  • Tags were reactive, tracking was broken, no single source of truth
  • Leadership had zero visibility into which channels drove revenue
  • Limited developer support — execution had to be independent
The Approach
  • Designed and deployed server-side tracking with first-party cookie infrastructure across all ecommerce storefronts
  • Implemented Conversions API on Meta and LinkedIn — closed attribution gap without developer dependency using Stape.io
  • Built full SKU-level ecommerce reporting tied directly to actual revenue data
  • Integrated ZoomInfo + HubSpot via Zapier — every lead qualified, assigned, and followed up within 24 hours
  • Deployed live executive dashboards on office screens — real-time cross-brand performance visible to all leaders
The Outcome
90%+Revenue data match rate
3+ YrsSystem running uninterrupted
24 HrLead response SLA enforced
SingleSource of truth established
Server-Side TrackingMeta CAPILinkedIn CAPIStape.ioGA4GTMFunnel.ioLooker StudioHubSpotZoomInfoZapier
02
Omnichannel Growth System Design & Portfolio Marketing Leadership
7-Brand Portfolio · $1.2M+ Annual Budget
The Situation
  • 7 brands, no unified acquisition strategy, no shared campaign architecture
  • Lean team — designer, content writer, contractors, developers, SMEs across separate business units
  • No common performance standard across brands or channels
  • New product categories requiring full go-to-market launches from scratch
The Approach
  • Architected full-funnel omnichannel system — paid search, paid social, programmatic, SEO, and email running in parallel across all brands
  • Introduced AI-driven SEO workflows cutting content costs by 70% while achieving Page-1 rankings
  • Designed ABM frameworks with ICP scoring, 45-day sequenced sales cadences, and joint sales-marketing campaign planning
  • Led individual product launches end-to-end — channel strategy, audience architecture, media plans, creative briefs
  • For a major regulated financial licensing launch: deployed $30K 3-month campaign; pivoted from category-led to exam-led architecture based on live search data; LinkedIn ABM targeting 1,300 dealer decision-makers for enterprise bulk purchases
The Outcome
$6M+Annual revenue (20%+ YoY growth)
4–5×Consistent ROAS on $1.2M+ budget
+57.6%Paid revenue YoY
+34%Organic search revenue YoY
Google AdsMicrosoft AdvertisingMetaLinkedInDV360YouTuben8nGPT-4 AgentsSearch AtlasFunnel.ioLooker Studio
03
Marketing Leadership, Team Development & Cross-Functional Alignment
Organizational Transformation
The Situation
  • Marketing function that was person-dependent and siloed from sales
  • No team KPIs, no performance framework, no structured cross-departmental collaboration
  • No strategic direction for individual contributors
  • No B2B lead generation strategy — bottom-funnel only
The Approach
  • Presented a three-pillar marketing vision to the CEO — People & Process, Pipeline, and Performance — reframing marketing as a system-led growth engine
  • Built ABM framework: ICP scoring models, 45-day sequenced outreach cadences, joint campaign planning, lead magnets from top-client interviews
  • Established team KPIs tied to revenue outcomes, quarterly reviews, and workflow transparency through shared tooling
  • Integrated ZoomInfo + HubSpot + Zapier to qualify every inbound lead, assign ownership, enforce 24-hour response SLAs
  • Leadership philosophy: build structures that outlast direct involvement — remove person-dependency, develop team members who own and improve the systems they operate within
The Outcome
3-PillarVision adopted by executive leadership
ABMFramework live across sales & marketing
7Brands managed simultaneously
24 HrLead response SLA enforced org-wide
HubSpotSalesforceZoomInfoLinkedIn Sales NavigatorMake (Integromat)ZapierDripLooker Studio
Career

17 years. Four continents.
One consistent focus.

Feb 2022 — Present
Director of Growth Marketing
We Know Training  ·  Toronto, Canada  ·  SaaS & eCommerce
  • Own end-to-end marketing for 6+ SaaS/eCommerce brands; accountable for $6M+ annual marketing-attributed revenue at 4–5× ROAS on a $1.2M+ annual budget
  • Architected AI-driven SEO automation workflow (GPT-4 + n8n) achieving Page-1 rankings at 70% lower cost
  • Negotiated multi-year enterprise martech contracts at up to 50% below market rates
  • Built executive KPI dashboards in Funnel + Looker Studio connecting marketing performance to board-level decisions
  • Led a blended team of in-house staff, agencies, and freelancers across North America
Jan 2021 — Jan 2022
Director of Marketing / Founder
And X Equals  ·  Toronto, Canada  ·  Growth Marketing Consultancy
  • Built growth marketing practice serving SaaS, analytics, commercial real estate, and cybersecurity clients
  • Drove 40,000+ app downloads via affiliate and performance campaigns; 25% YoY conversion uplift through SEO and funnel optimisation
  • Consulted CMOs and CEOs on GTM strategy, product positioning, and full-funnel analytics architecture
Sep 2018 — Jan 2021
Partner Marketing Manager
WSI  ·  Toronto, Canada  ·  Digital Marketing Franchisor
  • Built scalable partner programs for 800+ agencies alongside Google, Meta, and HubSpot
  • HubSpot nurture workflows improved conversion by 40% and increased franchisor revenue 18%
  • Delivered 30% revenue growth across partner tiers
Mar 2016 — Jun 2018
Senior Marketing Manager
Antuit  ·  Bangalore, India  ·  Analytics Services
  • Built distributed marketing capability across India, US, Japan, and Australia
  • Omnichannel ABM programs increased product leads by 22%; CRO initiatives improved funnel performance 30%
  • Led Salesforce and Pardot implementation for lead generation and marketing ops
Jan 2012 — Feb 2016
Senior Marketing Manager
Borderless Access  ·  Bangalore, India  ·  Market Research
  • Directed a team of 15 with a $2M annual marketing budget across North America and Europe
  • Scaled respondent acquisition across 10 emerging markets; achieved 100% YoY revenue growth
Jun 2008 — Nov 2011
Digital Marketing Manager
Assetz Property Group  ·  Bangalore, India  ·  Commercial Real Estate
  • Led SEO program to Page-1 rankings for residential and commercial properties; implemented Salesforce workflows for lead management
Technical Depth

Tools don't win. Systems do.
But here's the stack.

Advertising & Paid Media
Google AdsMeta AdsLinkedIn AdsGoogle DV360Microsoft AdvertisingYouTubeProgrammaticAffiliate Networks
Analytics & Reporting
GA4Google Tag ManagerLooker StudioFunnel.ioAmplitudeAdvanced ExcelAttribution Modeling
Martech & CRM
HubSpotSalesforceFreshsalesPardotDripZoomInfo6sense
AI & Automation
GPT-4 AgentsClauden8nMake (Integromat)ZapierAI SEO WorkflowsSearch Atlas
SEO & Content
aHrefsSEMrushGoogle Search ConsoleAEOGEOTechnical SEO
Education
B2B Marketing & Growth — CXL Institute, Mini Degree
Executive Education: Marketing & Branding — IIM Bangalore
Branding, Customer Centricity & GTM — The Wharton School, UPenn
Leadership Training for Managers — Dale Carnegie, Toronto
Bachelor of Electrical Engineering — University of Pune
Certifications
Google Certified — GA4, Google Ads, Tag Manager, Merchant Center
Product Manager Certification — Udemy
Availability

Open to Director, VP, and CMO roles at high-growth organizations.

Canadian citizen. No visa sponsorship required. Available across North America.

Contact

The best work happens when
the fit is right.

I have spent 17 years learning one thing: strategy without execution is fantasy, and execution without strategy is noise. I am interested in working with people who understand the difference — and want both. Outside of work I play electric guitar, write short stories and poetry, and stay endlessly curious about how creativity and technology shape human behaviour.

For Full-Time Positions

Director · VP · CMO

I am open to senior marketing leadership roles at high-growth companies where marketing is treated as a revenue engine — not a cost centre. The right environment has clear ownership, executive alignment, and a genuine appetite to build systems that compound.

  • Director or VP of Marketing / Growth
  • Head of Performance Marketing
  • Chief Marketing Officer
  • High-growth organizations where marketing drives revenue
  • Canada and North America · No visa required
Send an Email View LinkedIn
write2devesh@gmail.com +1 416 846 8706
For Consulting & Contract

Fractional CMO · Growth Advisor

Through And X Equals, I work with businesses at inflection points — startups that need a growth system built from scratch, established companies that need to rethink their digital acquisition, and leadership teams that need a senior marketing brain without the full-time overhead.

  • Fractional CMO or Fractional Growth Lead
  • Performance marketing audit & strategy
  • Martech stack design & implementation
  • AI-driven SEO & content automation
  • Campaign architecture & launch strategy
Visit And X Equals Get in Touch
andxequals.com +1 416 846 8706